Desa Devisa is a strategic national export empowerment program designed to strengthen rural-based industries by building sustainable production ecosystems, enhancing product quality, and expanding access to international markets. The program is initiated by Indonesia Eximbank (LPEI) in collaboration with Customs and Excise and the Ministry of Finance of the Republic of Indonesia.
Within this framework, the Puri Aren Foreign Exchange Village (Desa Devisa) is dedicated to the development and export mentoring of Puri Aren liquid palm sugar, based in Langkat Regency, North Sumatra.
To ensure long-term sustainability while strengthening global competitiveness, Puri Food and Healthy is committed to advancing strategic studies and development initiatives under the Desa Devisa program. The focus is on building a resilient production ecosystem capable of competing in international markets.
Through this study, three key pillars of development are emphasized:
Strengthening Production Capacity
Enhancing the efficiency and quality of palm sap processing through appropriate technology and technical assistance for palm farmers, ensuring a consistently high-standard liquid sugar product.
Sustainable Access to Financing
Establishing strategic collaboration with financial institutions and business partners to secure sustainable capital support, while fostering long-term local economic growth.
Expansion of Strategic Partnerships
Developing national and international networks to unlock export opportunities and reinforce Puri Aren Liquid Sugar as a leading product from North Sumatra with global competitiveness.
Through the Desa Devisa initiative, Puri Food and Healthy seeks not only to sustain business continuity, but also to generate meaningful social and economic impact for surrounding communities—where every drop of Puri Aren Liquid Sugar reflects progress, independence, and shared prosperity.
