From the beginning, Puri Food and Healthy has believed that the strength of a local product is not determined solely by its raw materials, but also by the people and values behind it. For this reason, collaboration with local palm farmers has become a core foundation in every step of developing Puri Aren Liquid Sugar.
This collaboration began with a commitment to create a pure and healthy liquid palm sugar product that also carries social value. We work directly with farmers around Medan and North Sumatra, supporting them in improving production capacity while introducing more efficient and sustainable practices. Every drop of palm sap is not merely the result of hard work, but also a symbol of partnership and mutual trust between producers and farmers.
Beyond technical aspects, Puri Food and Healthy is also committed to creating added economic value for farmers. Through a fair and transparent partnership system, we ensure that the price of palm sap reflects the value of their work. This approach is expected to improve farmers’ household welfare and encourage future generations to continue the tradition of palm tapping.
In practice, we carry out various capacity-building initiatives, including:
- Technical training on palm sap tapping to ensure cleaner extraction, minimal contamination, and stable sugar quality
- Post-harvest handling education, including proper storage methods to maintain natural freshness without preservatives
- Small business management support, helping farmers understand the importance of quality, efficiency, and local product marketing
This collaboration is also part of our long-term vision to build a strong and globally competitive local supply chain. By maintaining close relationships with farmers, we ensure the consistent quality of fresh palm sap that forms the foundation of Puri Aren Liquid Sugar. The result is a product that not only delights the palate but also carries the story of Indonesia’s natural richness and the dedication of local hands.
Through this partnership, Puri Food and Healthy aims to serve as a bridge between rural potential and modern markets—bringing tangible benefits to communities, the environment, and the future of Indonesia’s natural food industry. For us, Puri Aren Liquid Sugar is not merely a sweet product, but a reflection of collaboration, integrity, and love for the land from which we grow.