Puri Food and Healthy has achieved another remarkable milestone by winning 1st place in the 2025 Green MSME Awards at the prestigious Karya Kreatif Sumatera Utara (KKSU) event, held on 24 to 24 December 2025.
Founded by Putri & Arie Nasution, the sustainability-focused culinary brand was recognized in a competition organized by Bank Indonesia (BI), the Provincial Government of North Sumatra, and the University of Sumatera Utara (USU). The official award ceremony is set to be held in January 2026.
This achievement stands as a strong testament to Puri Food and Healthy’s commitment to delivering high-quality food products that are not only healthy, but also environmentally friendly and socially impactful. It is expected to further strengthen the positioning of Puri Aren, the flagship liquid palm sugar product, as a trusted choice for consumers who prioritize quality, health, and sustainability.
“This award serves as new energy for us to continue growing and creating greater impact, both for palm farmers as our main partners and for Puri Aren consumers,” said Putri Nasution.
Aligned with its vision for sustainable excellence, Puri Food and Healthy is steadily advancing toward international market expansion. Beyond strengthening its footprint across Asia, the brand is thoughtfully preparing strategic pathways to enter the European market. Continuous innovation remains the cornerstone of its long-term vision.
Today, Puri Food and Healthy presents its palm sugar products in a curated range of packaging formats, including refined single-serve sachets designed for convenience and versatility—ideal for discerning individual consumers as well as premium hospitality sectors such as cafés, hotels, and curated events.
The brand’s growing international presence is reinforced through its active participation in distinguished MSME and trade platforms. Puri Food and Healthy has been selected as a Bank Sumut-supported MSME under the Holding UMKM Expo Jakarta initiative and has also participated in the Malaysia–Indonesia Business Matching and Trade Expo Indonesia (TEI) 2025. At TEI 2025, the brand formalized a Letter of Intent (LoI) with Southern Reel Sdn Bhd Malaysia, marking a decisive step toward international expansion.
With an enduring commitment to innovation, sustainability, and cross-border collaboration, Puri Food and Healthy continues its journey as a refined Indonesian brand poised to compete on the global stage.
